About Irina

How did you get to found Entrepreneur Enlightenment Academy?

To answer this question, it’s probably best that I share with you my initial epiphany and the events after that brought me to where I am today; teaching and coaching entrepreneurs to become truly free and thrive in business while following their purpose.

In 2010 my life took a dramatic turn. It started with an epiphany I had while I was volunteering at the Hay House I CAN DO IT conference in Toronto. I was assigned to the room where Denise Linn was leading a past life regression. I didn’t intend to participate in the meditation but something drew me in.

Her voice guided me into a deep meditation and I experienced past life regression for the first time. In my past life, I saw myself as a brave warrior who was fighting hard in a battle. When the battle was over everyone around (including everyone I cared about) was dead. I lived a long, lonely and sad life and died alone. The message I received from that experience was that “if I fight, I will end up alone”. Then another message came to me, my name Irina means “PEACE” in Greek and my current life needs to be about peace.

Up until that point, I had lived my life as a warrior fighting hard to survive. Having been emotionally and physically abused by both my parents, having been told that a woman is not as good as a man and having lined up for food while living under Communism, I had adopted a survivor mindset. Despite these discouraging circumstances, I had blazed a path for myself, finishing University, coming to Canada and building an amazing career in nuclear engineering. I had done more than survive and I was proud. I thought I was thriving but I wasn’t.

I was accomplished in my career, managing large engineering teams and complex projects of about $7M in total but I felt more drained than happy. To be perfectly honest, I think I was close to burning out.

That day, at the I CAN DO IT conference, I came to understand the reason; I was doing it all wrong. I was not being authentic! I had become a skilled warrior in order to overcome some big obstacles but this was not the real me, quite the opposite.

A few months after the conference, I lost my father and shortly after that, I had a very unpleasant experience at work that left me feeling disheartened. I wondered if there is a better way to live life.

It was through grieving my loss and the damage to my identity when I realized that the only person in the world that could destroy me was me. No one else had that power. I vowed to stand by me and I immersed myself in absolutely everything I could to restore my well-being and discover my purpose. I had always been interested in personal development and coaching: I took many leadership courses as I climbed the corporate ladder; in 2009 I obtained a Coach Practitioner status from Certified Coaches Federation; and as if in preparation for the events to come, at the beginning of 2010 I enrolled to study Strategic Intervention with Tony Robbins and Cloe Madanes. Because of my vow, I poured myself into this training and I had learned a great deal about myself and human needs psychology (I am now certified Strategic Intervention Coach and Relationship Coach).

My past life regression experience inspired me to also pursue spiritual development. I read many spiritual books, attended various events, took courses, learned Angel Communication, Angel Card Reading and Rainbow Energy Healing. I worked extensively with intuitive energy healers to free myself from the past; to date, I experienced over 600 hours of such sessions.

I achieved a new level of clarity, awareness and enhanced competence. I wanted to keep evolving and share what I had learned with others, to help them thrive in their personal life and in business.  So in 2011, I took a leap of faith. After 18 successful and accomplished years in a corporate career, I left that path to follow my soul path.


My husband at the time and I moved away from the city, acquiring a beautiful 84 acres country property and building our dream home, an off-grid solar passive house. We opened two businesses, his a Herbal Medicine practice and mine a Coaching practice.

While the time and effort I invested in personal and spiritual development helped me to recognize my purpose-driven vocation, it was during the growing stages of our businesses that I was able to witness and much more deeply comprehend how personal transformation is directly linked with business success. For all my self-awareness, I discovered that my subconscious mind held onto self-sabotaging patterns. To be truly successful in business, I needed to become truly free of the past.


As I became connected with large entrepreneur communities, I noticed that this often happens to other purpose-driven professionals, making it difficult to grow their businesses.

I believe purpose-driven entrepreneurs have an important mission: to make the world a more peaceful and loving place. I've made a commitment to dedicate the rest of my professional life to helping entrepreneurs find inner peace and inner strength so they can grow their business and make a big difference. I founded the Entrepreneur Enlightenment Academy to provide coaching, curriculum, events and community to guide entreprneurs to success.

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