1) You don’t have a business unless you have clients
Please, please, please don’t spend years tweaking your website. You don’t have a business because you have a name, a business card and a website. You have a business because someone pays for your service. Just go out and focus on getting two, three clients to start, at the beginning you don’t need a lot of clients, you cannot even handle a lot of clients.
To get these first clients send an e-mail and talk to people about your new services and ask that they recommend someone. Please remember that not everyone is your client even if you think your services could help them. Let’s say you work with parents and you help them understand their kids better. Not all parents are your clients. For someone to become a potential client they should express a concern, an issue or a desire. I give a cool example of a mistake I made when I was new in business on the radio show, listen here.
2) It’s OK to give free services as long as you do it strategically
Allowing people to sample your services it a good way to introduce them to what you do, because then maybe they buy more or recommend you to others.
This is a good way to build your confidence if you are a beginner in your new trade. Be strategic about giving free sessions. Offer your services to few people who match your ideal client profile in exchange for testimonials. Be sure that it is not an undeserving feeling of not accepting money why you offer the free service instead of being paid.
I recommend giving about 3 free sessions, then start charging about half of what an experienced professional in your area charges. Do 5 sessions like this then increase prices. This is not an exact science, you can offer free sessions to influential people who value your business and may promote you in the future.
3) Patience and discipline are your best friends as you take those first steps
Build your business patiently because you are in it for the long run. You are in the business you are in because it’s your purpose, it’s your calling, so when you are frustrated because you are not seeing immediate results remember that you are in it for the long run. I have been impatient, stomping my feet when the results were not coming fast enough, when I issued an offer or advertised a webinar and all I could hear were crickets.
The truth is that every seed we plant needs time to grow and produce flowers and fruits. You need time to develop content, processes and a sustainable way of doing business. Some entrepreneurs are mesmerized by the promises some on-line marketers make, like grow your business to 6 figures in 6 months by working 4 hours a week. This increases the impatience and also kills confidence because you might think you are the only one who cannot achieve that. Don’t be fooled by those legends, build your business patiently because you are in it for the long run. Personally, I don’t plan to ever retire from my business. When I will be 90 I will be even wiser and I would keep teaching because this is my purpose and I enjoy it.
For a detailed explanation listen to the show recording here.
If you would like more clarity and confidence in your business, comment bellow. I’d love to support you in taking the first steps with your purpose driven business.