For people to buy your service, they need to be aware of it, have a positive impression of it, and be convinced that they need it or want it. This is why we do marketing. Then when a person becomes interested in your service, you got to be able to make the sale. This means to discuss what is it that you sell and receive money.
Why do we fear Sales and how to turn this around?
Our first caller said the her fear comes from the fact that she is not selling something tangible, she said it would be easier if she would sell something she knitted, or something she cooked. So true! Selling a service seems harder than selling a product because it’s as if you have to sell “you”. When you combine this with not feeling worthy and deserving money, selling becomes almost impossible.
The solution is to sell the results of our service, to focus on the benefits the client gets from your service. If you need to talk about you, about why you are suited for the work, use your clients’ testimonials and words to make this more grounded and not sound as if you toot your own horn (which by the way is acceptable if you do it from a place of self-confidence and love).
What if We Feel Unworthy?
Receiving money from someone it’s a big one. This comes to our deepest fear that we are unworthy. Then there is the fear of not being able to deliver and fear that our client might not find value.
We feel the person who gives us money, pays us, becomes our Authority and we are responsible to them. At work we fear our boss, in business our client becomes that person to fear. We assume we have to please this person. It feels as if our happiness depends on our ability to please the client. What do you do if you cannot please them? If someone is happy or not, it’s entirely their choice. When you connect your worth to that you cannot feel safe. Being nervous because of this surely will prevent you from making the sale. Find the confidence inside, know how to detach from other’s opinion about you and it will be much easier for you to make the sale.
Listen to the show to hear more about how to make sales a more enjoyable process.
If you would like to know more about releasing fears of receiving money, comment bellow. I’d love to answer your questions.