Entrepreneur Enlightenment

» 11 Lessons about establishing and expanding your purpose driven business – includes marketing and selling with love. Lessons have videos, text & exercises for you to determine your path forward.

» 11 Live Calls On-line with Irina for Coaching, Questions & Answers, Healing Meditation and Recording of this calls as well as access to previous calls library.

» FB Group membership for connection, accountability and support

Contrary to popular belief, entrepreneurship and enlightenment are not mutually exclusive: you can be on a spiritual path and still choose the action-oriented accumulation of wealth. When you align our business with your purpose, it’s easy to pursue both spiritual growth and business success. To expand your business, you have to learn how to transcend your ego and your fears. This brings you into a state of enlightenment.

You will learn to take an inventory of our skills, talents, and experiences to fully understand what your purpose is. If you already know your purpose, you will be able to fine-tune it in this lesson. Through a series of deep-dive questions, we’ll discover how you can ensure your business’ success by aligning it with your purpose.

Many entrepreneurs are nervous about narrowing down a niche because they think it will limit their potential opportunities. This is not true! It’s a paradox indeed. Refining your niche will actually help you gain more clients. We’ll discover how you can figure out who the perfect audience is for your purpose-driven business, and how you can really connect with them.

Instead of talking about how you help people, you will learn why promoting the results you offer rather than your methods – the what, rather than the how – is much more effective. Next you will discover how to craft your unique story that helps your niche connect with you. As your website is the entry point into your business, similar to a storefront, we’ll discuss the critical elements of an effective website and how you can tailor it to connect with the heart of your potential client.

Creating a purposeful business is no easy task and taking the first few steps can be intimidating. In this lesson you will learn how to start your journey to success. We’ll create a plan to land your first client, and discuss a strategic ways to offer your services for free to attract more paying customers. We’ll also talk about two of the most important elements of entrepreneurship: patience and discipline. Mastering those two aspects will help you achieve an enlightened state.

Most entrepreneurs don’t want to do marketing because it doesn’t feel good. Those who do, it often feels like a chore. We’re here to overcome some limiting beliefs. This lesson teaches you about the place of love in business – and how loving yourself, your offerings, and your customers will help you learn to love marketing. We’ll address different marketing tactics and figure out what is right for your niche, in addition to discovering how you can increase the return on your investment. Finally, we’ll talk about ways you can transcend your ego and your fears so you can market your business with ease.

Some entrepreneurs find it difficult to accept money for their services because they feel they are not worthy or deserving enough. Selling a service seems harder than selling a product because it’s as if you have to sell “you”. When this is combined with not feeling worthy or deserving of money, selling becomes almost impossible.

In this lesson we’ll look at what fears show up when you receive money for your services, and how you can release those fears and accept money with an open heart to thrive in business. You will also learn a process that makes it easier to sell your services.

How should I price my services? This is the million dollar question! In this lesson you will learn about a number of factors you need to take into account when pricing your services. We’ll explore why the popular advice of charging what you’re worth isn’t good for business. We’ll learn how pricing is a business decision and positioning strategy that is based on more than what your services are worth. We will also talk about how to relieve financial pressures so you can close more sales.

Throughout your business you will encounter different kinds of clients who are looking for different levels of service at different price points; this is why you need to have various packages. You will discover why having packages is more profitable for your business and provides more value for your customers. We’ll talk about the different kinds of packages you can offer, how you can structure them, and how to determine what to charge for them.

Closing the sale is the hardest part of being an entrepreneur. You can have a great website, a beautiful business card, a fancy office, and great skills, but you are not in business until someone pays you for your services. In this lesson you will learn how to prepare for the sales call. We’ll talk about some of the excuses potential clients come up with and how you can overcome those challenges. You will learn why it is good to ask for a decision on the spot and how to ask for money. To live our purpose, we need to close the sale!

The freedom of entrepreneurship comes with some big responsibilities. No matter what stage of business you’re in, it’s imperative to learn to be an enlightened leader. In this lesson you will learn what it takes to be a leader in these four areas: leading the direction of your business, leading yourself and other people who work in your business, leading potential clients to make the right decision, and leading your clients to get the results they are after.